Column: Watching Bollywood in New York

I wrote this for Reuters:

The day I saw it, the motley crowd in front of me had a professorial looking Jewish man, with the unkempt look that only the extremely wealthy business owner can afford, one African-American corporate sort (blackberry being the clue) and his African-American actress girlfriend (the iPhone and red shoes being the clue) and a frail Japanese lady who brought some sort of milk drink and that deceptive shyness hiding perhaps a world famous fashion designer or cellist, or both.

This was not a special screening for a multicultural melting pot, this was the average audience of downtown Manhattan, a cluster of globetrotting over-achievers, with backgrounds from Manila to Memphis.

This was also, arguably, the exact demographic the new Bollywood wants to go after.

Read the whole column here.


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