Column: How Much?

I wrote a column on money and creative pursuits for Business Standard:

It makes one wonder how we value the greatness of any kind of art here. The answer is relatively simple: money. A European art collector who is a regular on the local scene says that, at any Indian art fair or gallery opening, the conversation is entirely around who sold what and for how much. When a particular artist’s work is talked about, it is with a large generic sweep of phrase — “he is getting more ambitious” or “he takes great leaps with this show”. The thing in front of you could be a giant dinosaur made of beeswax trying to make love to a Bajaj Pulsar, but that isn’t the object of fascination. Its selling price is.

Read the entire column here.


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